Quality Care Through Communication
Improved outcomes and quality of patient care are imperative for the future of healthcare. Clinicians need appropriate, accurate information about drugs and therapeutic options to ensure patient compliance to prescribed treatment regimens. When patients and clinicians are well-informed, the quality of patient care naturally increases.
Despite this, restrictions on the critical information exchange between medical representatives and clinicians is on the rise, causing a deficit in communication that inhibits optimal patient outcomes. To combat this trend, the industry needs to trust in the value of the information shared by medical representatives.
The Need for Standards
Certification and validation of the competency of medical representatives will help ensure that
the vital representative-clinicial relationship is not compromised. Those who achieve certification will have demonstrated mastery of core knowledge and
a commitment to ethics that will help them open the lines of communication and become more valued partners in the delivery of quality care.